As digital technologies are being introduced to the advertising world, certain changes can be seen in the way we do business. Earlier, many home improvement companies survived, and go good business over nothing but a listing in the yellow pages and similar service directories. However, the situation has changed now and listing your company’s name and number is not enough to bring new business your way. So what can you do? The answer is clever promotional pieces.
If you go on the internet, you will be able to find a number of home improvement services through a simple keyword search. Your company may be listed here and may have an impressive profile but so do a number of other services. So how do you make sure that the customer picks you over your competitors? To ensure this, you have to make clever use of print marketing techniques. Given below are some great ways to use print advertising tools to promote your home improvement business.
Print DIY Tips on Flyers
HotPrintUSA flyers are one of the most widely used print advertising tools and their vast popularity is owed to their effectiveness. However, flyers that advertise the name and services of home improvement services are widespread in the market. In fact, it might be so that your flyer reaches your customers’ mailboxes along with two or three other home improvement ads. Therefore, in order to make sure that it is your flyer that the customer picks up and reads you have to add attractive elements that the customer would want to read. DIY tips are a great addition in this respect. You must not forget to specify the name of your company and contact details along with it. The customer must be able to find see your name without having to look for it.
Use Posters to Announce Offers
Posters are versatile pieces of advertising and can be used according to your specific needs. One of the best ways to use posters for business promotion is to announce discounts and offers through them. You can place these posters at strategic locations like in a shop window that sells home improvement tools etc. You can inform the people of seasonal discounts and combination offers as well. While designing posters make sure that the font is readable from some distance and attracts the onlookers towards it.
Customer Testimonials on Catalogues
A home improvement business has one important selling point that no potential customers can ignore and that is quality service. But how do you show a potential customer how well you can do your job? If you use them cleverly, catalogues can do this job for you. You can print catalogues showing before and after images of your past projects and even include testimonials by the customers themselves. Make sure that the pictures as well as the textual content is kept real and authentic.
You can also use print ads to inform the public about your special services like free trials, excellent after-service care, and clean-up after work.